Mini Norris 2012

Mininorris is an fun parody concept electric urban vehicle created for Auto(R) design contest.
It is the answer to question: “How would the strongest car in the world look like?”

Cars have human-like characteristics. They have symmetry, headlights for eyes, grill for the mouth, bumpers for the chin. This gives them facial expression, ranging from sad to angry or aggressive.
What would happen if we exaggerated those facial features, but still keep them stylized and abstract? How would we project most desirable characteristics like “safe” and “strong” onto the exterior design? Whose face do we choose?

Hide Text
Miloš Paripović