Zugo

About the project Zugo

Zugo is my entry to the design contest within biggest automotive design conference in Europe – Auto(r) held in Zagreb, Croatia, in 2011.  on a theme “Design new car body type for transition economies in 2020”. The design finished on 6th place.

Project description

ZUGO is a “Low-Cost” Open-Source electric city car, inspired by original Yugo 45 (1978) from Zastava corporation. New name is a typo “Yugo” written on Serbo-Croatian keyboard. It’s target group are loyal owners of old Zastava models and other practical people. Because of the simplicity of the electric cars, ZUGO would be easy and cheap to maintain, and all DO IT YOURSELF repairs and modifications popular in this region would be even encouraged by providing all the part designs and schematics. This way ZUGO could even get popular with hobbyists.

Car dimensions, some lines and sharp edges are kept from the original car to evoke emotions of former Yugo car owners. Sharp edges are in their movement gradually morphed into curved shapes to realize this retro-modern look.

The approach to these slides is satiric. “Features” of the electric cars are put in contrast to everyday reality of the Yugo 45 car owner.

Switch from YUGO to ZUGO in no time!

(Click to enlarge)

This page was created for entertainment purposes. It is in no way affiliated with Zastava. All references to trademarked or copyrighted materials, is for purposes of satire, parody, and/or spoof. All trademarks and copyrights are property of the respective owners.
Due to the nature of the content presented here, I recognize that from time to time readers might find some of the satire or parody offensive. To any readers whose sensibilities have been offended, I offer my sincerest apologies in advance.

PS: Some complained about the cyan color, so here are two new renderings (click to enlarge)